Terms of service

1. The agreement

By creating an account or paying for a Proof Pack you agree to these terms. If you are agreeing on behalf of a company or an agency, you confirm you are allowed to bind it.

2. What the service is

CitedProof measures how a defined set of AI answer surfaces responds to a defined set of prompts about a brand, produces findings with specified fixes, and re-measures to report whether the measured values changed. The surfaces we query and the exact thresholds we apply are published at citedproof.com/methodology.html and form part of this agreement.

3. What we do not promise

We do not promise a visibility outcome, and nobody honestly can. We control the measurement and the specification of the fix. We do not control what ChatGPT, Google AI Overview or Google AI Mode answer next month, and those systems change without notice.

• A verdict of REAL CHANGE means two measurements differ by more than sampling noise under the published test. It is not a claim that we caused the difference.
• NO CHANGE and NOT ENOUGH DATA are normal, contractually complete outcomes. Delivering either is delivery of the service.
• We do not promise a specific number of findings. If a site is in good shape, the honest report is a short one, and we will not manufacture findings to fill a page.

4. Acceptable use

You may submit a domain only if one of these is true: you own it, you operate it, or a client who owns or operates it has instructed you to. Submitting a domain you have no relationship with, in order to profile a competitor's fixes, is outside these terms and we will close the account.

• Do not attempt to overload, probe or reverse the service, or to resell raw API access you have not been sold.
• Do not use the reports to make claims about a third party that the reports do not support. The sample size is printed for a reason.
• One account per subscriber. Sharing an agency plan across separate businesses to avoid a second subscription is a breach; buying a second subscription is cheap and we would rather you did that.

5. How we treat the engines' terms

We query only surfaces we believe we may lawfully query, and we exclude ones we may not. Google's Gemini grounding API is excluded because its terms prohibit analysing grounded results. We will not add an engine to get a number, and if a surface's terms change against us we remove it and tell you, rather than continuing quietly.

6. Who owns what

Yours

Your brand data, your prompts, your measurement results, and every report generated for you. You may use them commercially, including in client deliverables under your own branding, with no further permission from us. Export is available at any time, during and after the subscription.

Ours

The software, the methodology, the finding library and the site. Nothing here transfers a licence to reproduce the product itself.

Aggregate

Anonymised, non-identifying effect sizes derived from shipped actions and their re-measurements — the pairing of an action type with an outcome and a sample size — may be used to improve recommendations and may be published in aggregate. Nothing identifying you, your domain or your client is ever included. You can opt out by email at no cost; see the privacy page, §6.

7. Payment

• The Proof Pack is US$29, charged once, including the day-30 re-measurement. Nothing recurs.
• The agency plan is US$129 per month, charged to a card token held by our payment processor, until you cancel.
• Payment is processed by TAP Payments. Card details are entered on their hosted page and never reach us.
• Prices are in US dollars and exclude any tax that may apply in your jurisdiction. Currency conversion is between you and your issuer.
• If a recurring charge fails we retry, and we email you. If it keeps failing the subscription lapses; your data is not deleted for non-payment, it becomes read-only and exportable.

8. Cancellation

You cancel in the dashboard. There is no retention flow, no exit survey and no phone call. Cancellation stops the next charge and access continues to the end of the period you have paid for. We do not pro-rate a partial month. Refunds are covered separately on the refunds page, which forms part of this agreement.

9. Availability and failures

We do not offer a contractual uptime SLA at these prices, and we are not going to pretend otherwise. What we do commit to:

• If an engine is unavailable, the affected runs are recorded as no-data and excluded from the denominator. They are never scored as an absence.
• If a measurement cannot be completed, we say so, we do not bill for it, and any charge for that Proof Pack is refunded automatically.
• If we discontinue the product, you get at least 60 days' notice, a final export of everything, and a refund of any unused prepaid period.

10. Liability

Our total liability to you is limited to the amount you paid us in the 12 months before the claim. We are not liable for indirect or consequential losses, including lost revenue or lost clients. Nothing here limits liability that cannot be limited by law, including for fraud.

The reports are analysis, not professional advice. Decisions you take from them — including telling a client something — are yours. We print the sample size and the evidence grade precisely so that you can judge how much weight a finding carries.

11. Termination by us

We may suspend or close an account for breach of §4, for chargeback abuse, or where we are legally required to. Except in cases of fraud we email you first, we tell you what triggered it, and we give you an export before anything is deleted.

12. Changes to these terms

Material changes are emailed to account holders at least 14 days before they take effect, and every version is dated in the log below. If you do not accept a change, cancel before it takes effect and we refund any unused prepaid period.

Version 1.0 — 30 July 2026

First published.

13. Governing law

These terms are governed by the laws of Kuwait, where KIRA Holdings is established, and the courts of Kuwait have jurisdiction. This clause is provisional and is one of the specific items flagged for legal review, since a substantial share of expected customers are outside that jurisdiction and consumer-protection rules where you live may override it.

14. Contact

hello@citedproof.com. Legal notices to the same address, with “Legal notice” in the subject line.